Notes for clinics on patients, enquiries and Ahpra wording
Short, plain articles from the founder of Conduit. Facts from our own product, limits included.
Ivan BolonikhinWhat is patient win-back for an aesthetic clinic?
Patient win-back is a routine that contacts past patients when a review is due. What it is, what the message may say under Ahpra rules, and what it cannot do.Read the articleHow to check your clinic website for Ahpra advertising problems
A step-by-step way to check a clinic website for wording Ahpra and the TGA may flag: which pages to read, nine kinds of wording to look for and how to fix each.Read the articleWhat do missed after-hours enquiries cost a clinic, and what are your options?
How to work out what after-hours enquiries cost your clinic, four ways to handle them, and which Conduit plan covers it, with prices and honest limits.Read the articleWhat do the 2025 Ahpra cosmetic guidelines mean for your clinic website?
A plain-language reading of how the Ahpra cosmetic guidelines and TGA rules reach a clinic website: which pages, which wording, and where the sources are.Read the articleCan a clinic show patient reviews on its own website?
Why reviews on your own site count as advertising under the Ahpra rules our check uses, what you can do instead, and how to handle Google reviews and widgets.Read the articleHow to write treatment pages without naming prescription medicines
Why medicine names cause problems on clinic websites, how to describe a treatment by the concern instead, and how to fix menus, price lists and page titles.Read the articleCan an aesthetic clinic run offers, price cuts or deadlines?
Why offers, add-ons at no charge and time-limited deals count as inducements in the cosmetic guidelines, and what a clinic can say instead to invite a booking.Read the articleHow to talk about results and risk on a clinic website without promising anything
How to write about expected results and risk so the page is honest and stays inside the Ahpra wording rules: what to avoid, what to say, and example sentences.Read the articleWhat can a patient reminder text say under Ahpra rules?
A plain guide to writing a patient reminder text for an aesthetic clinic: what to include, what to leave out under Ahpra and TGA rules, and sample messages.Read the articleHow to find lapsed patients from your booking system export
How an aesthetic clinic can find patients who are overdue for a review from a Timely, Zenoti, Fresha, Kitomba or Cliniko export or a CSV, step by step.Read the articleHow to work out what lapsed patients are worth to your clinic
The formula behind the patient return estimate on the Conduit home page, a worked example with made-up round numbers, and how to replace our assumptions with yours.Read the articleHow fast should an aesthetic clinic reply to a new enquiry?
Why reply speed matters for an aesthetic clinic, how to measure yours from your own records, and the options for covering evenings and weekends.Read the articleHow to collect health answers and photos from a new enquiry safely
Why aesthetic clinics should move health answers and photos out of social direct messages and email attachments, and what a safer enquiry flow looks like.Read the articleHow should an aesthetic clinic handle deposits for consultations and procedures?
A practical look at deposits for aesthetic clinics: when to ask, what a deposit link needs, why surgery timing is gated, and what to settle with your adviser first.Read the articleWhat should happen between a cosmetic surgery enquiry and a deposit?
The path a cosmetic surgery practice can follow from first enquiry to deposit: referral noted, two consultations, a seven day gap, and what your coordinator owns.Read the articleStart, Grow or Pro: which plan fits an aesthetic clinic?
A plain comparison of the three Conduit plans, A$297, A$697 and A$1,490 a month, what each adds, who each fits, and when you should not buy any of them.Read the articlePatient reminders by hand, from your booking system, or with a service?
An honest comparison of three ways to remind past patients that a review is due: a spreadsheet, your booking system's own tools and a dedicated service.Read the articleIs an AI phone agent right for an aesthetic clinic?
What an AI agent on a clinic phone number does, what it must not do, how to judge whether your call volume justifies it, and where the Pro plan fits.Read the articleA pre-publish Ahpra checklist for a new treatment page
A short checklist to run before a new treatment page goes live on an aesthetic clinic website, covering names, results, risk, offers, reviews and the search description.Read the articleSeven mistakes clinics make with patient reminders
Seven common mistakes in reminders to past patients at aesthetic clinics: wrong list, wrong wording, too many messages, no opt-out, no comparison and more.Read the article
See it on your own clinic
Check your website for phrases Ahpra may flag, or book 20 minutes and we will walk through it with you.